Search Engine Optimization
How It Works!

 

  At long last, the question that keeps you up at night is about to be answered! Ha Ha Ha! Most people don't even give it a second thought. I know I never did. It never occurred to me that anyone could have an influence on what showed up when the search button was hit. I just typed in my search words or phrase and went to one of the sites that popped up. If I didn't find what I was looking for in the first 2 or 3 pages of the search results, I was off to something else. Most people do the same thing - YOUR customers do the same thing! The benefits of SEO quickly became apparent. HOW Search Engine Optimization worked was not so apparent.  I love a good puzzle, so I began my quest. After a few years (yep years) of research and experimentation, I came up with a formula that produces great results in all the search engines. I am often asked what exactly I do, but of course, I can't tell you exactly what I do to each page or it wouldn't be very effective. I can however tell you the basics of how SEO works.

Each search engine has its own search algorithm that they plug your website into. Your pages are awarded 'points' for a variety of criteria. The page that has the most points RELATIVE to the searched phrase will rank highest. Pretty simple, huh! The problem is that the criteria are kept secret so the results cannot be manipulated to provide irrelevant content. Some of the more important criteria to include in the coding of your page are a title, description, links to your page from other pages, key words, and text. Still pretty simple, right? The trick is how to put it all together in the proper amounts - too little and you don't get counted, too much and it is considered search engine spam. So, to answer the question "what exactly do you do?" - I put it all together so you get found!

 

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